For decades, software was built by professionals. Now, a billion people are making it — without realizing they’re developers.
Casual developers aren’t engineers. They’re educators automating lesson plans, small business owners tweaking Notion databases, and retirees building book review apps. They structure data, automate workflows, and generate scripts — programming without writing a single line of code.
Most coding tools aren't build for casual developers: they're for professionals. Platforms like Replit and Lovable are attracting unexpected users — artists making interactive experiences, 75-year-olds building reminder apps — but the next step is missing: tools that make app creation as intuitive as posting on Instagram.
These people aren’t waiting to become developers. They’re already building. They just need better tools to match their instincts.
When anyone can create and remix software, apps stop being products. They become remixable, hyper-personalized — more like content than code.
Instead of downloading apps, you’ll stumble upon them in your feed. Just as TikTok changed video and Instagram changed photography, AI will turn software into a medium for everyday expression.
SaaS subscriptions and app stores won’t work anymore. Software will monetize like content:
When software shifts from corporations to individuals, the value follows.
The real winners will be the platforms that make creation, discovery, and remixing effortless.
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